Sean Paul and Keyshia Cole have another catalogue landmark. Reports on 15–16 October 2026 from DancehallMag and Kaboom Magazine note that “(When You Gonna) Give It Up To Me” — the 2006 dancehall–R&B crossover that soundtracked the film Step Up — has passed 500 million views on the official video on YouTube. JamaicansMusic verified the upload titled Sean Paul - Give It Up To Me (feat. Keyshia Cole) [Official Video] at 501,035,971 views on 16 October 2026. Press Play above or open “Give It Up To Me (feat. Keyshia Cole)” in our Listen library.
According to DancehallMag, the same visual has drawn more than 75 million additional views on another official upload, pushing a combined total past 575 million. We did not independently reconcile those channel-level splits; the half-billion milestone refers to the primary official video linked above.
From The Trinity to Step Up
The song did not begin as a duet. It first appeared on Sean Paul’s The Trinity album (2005), produced by Donovan “Don Corleone” Bennett — a beat that carried his mid-2000s run from Kingston studios into global pop radio. The version with Keyshia Cole arrived as a 2006 single tied to the Step Up soundtrack, per Kaboom Magazine. For many listeners outside Jamaica, that film placement was the first encounter with the track — dancehall rhythm meeting an American soul voice at the height of the crossover era.
On the Billboard Hot 100, (When You Gonna) Give It Up To Me (Sean Paul feat. Keyshia Cole) peaked at No. 3, debuting 10 June 2006 and logging 22 weeks on the chart through 9 September 2006. That run sits alongside “Temperature,” “Get Busy” and “We Be Burnin’” as proof of how deeply Jamaican dancehall shaped American pop in the 2000s — not as a novelty, but as chart infrastructure.
Why the numbers still move
Catalogue hits behave differently in the streaming age. A 2006 soundtrack single can keep climbing years after radio cycles end, fed by playlists, film nostalgia and the sheer stickiness of Don Corleone’s production. Half a billion YouTube views on one official upload is less a surprise drop than a reminder: the island’s sound travels, and it keeps travelling.
Keyshia Cole does not have an artist page on JamaicansMusic. Her vocal on this cut remains one of the most visible dancehall–R&B pairings of the decade — a bridge between Kingston riddim culture and the US soul market Sean Paul had already cracked with Dutty Rock and The Trinity.
Listen and dig deeper
- Play “Give It Up To Me (feat. Keyshia Cole)” — official video in the Listen library.
- Browse Sean Paul in the JamaicansMusic library.
- From our archive: Sean Paul returns after 10-year Sumfest absence (2024); Rebel Salute 2024 — he closed his set with “Give It Up To Me.”
- Watch: Sean Paul — “Give It Up To Me” (feat. Keyshia Cole) [Official Video].
Sources: DancehallMag — “Sean Paul and Keyshia Cole’s ‘Give It Up to Me’ Surpasses 500 Million YouTube Views” (16 Oct 2026; 500M milestone, 575M+ combined figure, The Trinity / Don Corleone lineage, Step Up context); Kaboom Magazine — 500M YouTube views (15–16 Oct 2026; album origin, 2006 Keyshia Cole single, Step Up soundtrack); YouTube — official video (view count verified 16 Oct 2026); Billboard — Sean Paul Hot 100 history (peak No. 3, 22 weeks, 2006 dates). Editor’s note: YouTube oEmbed lists the upload under Atlantic Records; we did not assert which channel hosts which view total beyond the verified count on the linked official video. UK/US certification and Spotify stream figures cited in trade press were not independently verified at publication.