Levi Roots

Keith Valentine Graham (born 24 June 1958), better known as Levi Roots, is a Jamaican-British businessman, celebrity chef, musician, television personality, author, and radio presenter. He came to prominence on the fourth series of the British TV show Dragons' Den where he successfully pitched his Reggae Reggae Sauce. According to the Sunday Times Rich List, Roots is worth an estimated £30 million.

Early life

Roots was born in Clarendon, Jamaica. He was raised by his grandmother after his parents moved to the United Kingdom, until he joined them at age 11. He was raised as a Christian, but converted to the Rastafari faith aged 18.

Career

Music

In 1981 Levi Roots cut the social consciousness roots rockers discomix Voice of the Poor-Poor Man Story with Fred Locks and Creation Steppers, whilst at the same time, making a name for himself in the roots reggae sound system world by chanting on the mic and selecting for Lloyd Coxsone sound. Later, he made a significant breakthrough in the reggae outernational by cutting tunes like Free your Mind with Fashion Records A-Class studio sound engineer Gussie P, Robbie Shakespeare, Bubblers, Ansell Collins, Mafia & Fluxy, Ruff Cutt...

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