A look at Jamaica through a unique lens Image

by Biko Kennedy / Mar 14, 2013 04:18 pm

With the web-documentary 'À la Jamaïque' French musician, filmmaker, illustrator, director, producer and sound engineer Romain Chiffre, better known as Sherkhan, plans to take viewerson that thrilling rollercoaster ride while highlighting the everyday heroes of the island. Jamaican people.

Jamaica arguably is one of the most exotic and fascinating destinations in the world that carries your mind on animated journeys and certainly won't hesitate to sell you your most desired dreams.

Packed with enchanting personalities, heralded as the sprint-factory of the world and of course the birthplace of Reggae icons and Dancehall superstars, the mere mention of Jamaica leads to an entire story that oftentimes leads to a thrilling ride.

With the web-documentary 'À la Jamaïque' French musician, filmmaker, illustrator, director,
producer and sound engineer Romain Chiffre, better known as Sherkhan, plans to take viewers on that thrilling rollercoaster ride while highlighting the everyday heroes of the island…the Jamaican people.

His curious lens kisses the culture in a fast-paced, intimate and interactive manner with an ultra- short format spending meticulous time acknowledging small gestures overlooked by the average Jamaican but quite mesmerising to everyone else.

"Today everything is faster; people don't have time anymore," explains Chiffre on the speed
of the mini-documentary. "So I decided to go even faster than them! Shoots are illustrated
with many objects and titles that help [with] understanding [the] fast actions. The choice of the typewriter font in capital and lower cases is deliberate; giving a little friendly-rough style to the program with subtitles in [a] large size for an easy reading due to the rapid edit," he continued.

The cartoon-esque sound effects throughout 'À la Jamaïque', presents itself as a means to "keep the audience entertained for the duration of an episode and also [to keep it] interesting to the youngest."

Check out the episodes and do try to keep up!

Episode 1 "Making a kite"
Episode 2 "Dominoes"
Episode 4 "Ganja in Jamaica"
Episode 5 "The Hurricane"
Episode 7 "The barber shop"
Episode 9 "Rasta"
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