Arthur Guinness was an Irish brewer and the founder of the Guinness brewery family business. He was an entrepreneur, visionary and philanthropist who laid the foundation for the Guinness brewery.

At 27, in 1752, Arthur's godfather Arthur Price, the Church of Ireland Archbishop of Cashel, bequeathed him £100 in his will. Guinness invested the money and in 1755 founded a brewery at Leixlip, close to Dublin. In 1759, Arthur made a bold move to the city and set up his own business making history when he invested his entire inheritance in a 9,000 year lease on the four acre brewery at St James' Gate in Ireland. Thanks to Arthur, persons have been enjoying Guinness beer for over 250 year.

"2009 marked the 250th year since signing that 9,000 year lease, so we had the first Arthur Guinness day in 2009 and every year since we've held big music festivals to celebrate Arthur Guinness the man, the visionary and the philanthropist," explains LeVaughn Flynn Brand PR Manager of Guinness Jamaica.

"Another key element in this celebration is the Arthur Guinness fund. Traditionally how it works across the globe is tickets are sold for these concerts and the gate proceeds from the tickets goes back into the Arthur Guinness Fund along with a contribution from Diageo (owners of brand Guinness) and the reasoning behind this is to support persons who are social entrepreneurs –persons that have projects that help to benefit persons lives as oppose to a company that is set up to make profits.

"I believe that over the years Jamaicans have become more sensitized to what the day truly represents as oppose to the showcasing being just another event with live performances," Flynn continued.

With Arthur's Day taking place across 55 countries, this year's showcasing in Jamaica features live performances from I-Octane, Bunji Garlin, Fay-Ann Lyons Tarrus Riley, Busy Signal and Aidonia.

Watch the live stream above