Unfortunately in the region where I live (eastern France), the dancehall culture is not really developed. People are not informed about the news in Jamaica and as I see it, the dancehall music is a means of translation of the daily Jamaican life, so the gap is huge. The average audience will react in the same way with a conscious song, a gun lyrics song between Gaza and Gully, a whining song for the girls or a song for the dancers while all these messages are totally different.
Usually you will have to move a little bit further in Germany or Switzerland to meet a public that understands the dancehall culture better. For me, the best way to express my own dancehall perception is to produce and share mixtapes regularly on the Internet, in addition to juggle from time to time at local bars.
That is why, as the web manager of my own company called Tekk-It, I developed my French website to promote the city of Kingston called EasyKingston.com sharing my good plans of Jamaica's capital.