Earth Kry plans world domination Image

by Biko Kennedy

Not often do you come across bands such as Earth Kry, but the moment you do, you simply want to hear more! We recently caught with them to delve into their begins and inevitable successful future.

JAmusic: Music lovers globally will always be looking for that new, impeccable sound that can be looked upon as leaders of the new wave of vocalists. How would you define a musical genius that can eventually become a vocal leader?
EK: We think a person like that has to have the ability to always do production at quality standard and in order to do that they would have to stand for something. They are fearless, and have the ability to always deliver a message in a intellectual way in which they structure their lyrics.

JAmusic: Some of the most genius artistes have thrived when taking chances and innovating. How important/present is that on the Reggae soundscape today; from what you've seen and that might have help in composing your singles?EK: We believe that presently there is more fusion is happening in the reggae soundscape than innovation. The importance of innovation sometimes is more important for the artist than the music itself, meaning not changing the sound of the music but its musical elements, such as; baseline and the sound you use in the keyboard bang. Creativity is important in the genre and a lot of this is not happening. We want when you hear our intro to our songs you know its EarthKry.

JAmusic: How do you think a single such as 9 to 5 will impact your growing fan base as well as attract new listeners?EK: It’s a story that most people can relate to whether or not you have a “9 to 5”. The sound and style of the song is not main stream reggae so it’s different from what you will hear on the radio. This is what we believe people like about it.

There is no denying that the band has a powerful Reggae feel but there’s an uncanny familiarity to other bands such as Raging Fyah. Is this an intentional move?
EK: Not an intentional move, we have established a sound since two years ag, its just that we started promoting our material recently.

JAmusic: Can you speak a bit on the World Reggae Contest - your entry, exposure gained, et al.
EK: The contest was something our manager convinced us to enter. Surprisingly out of 102 entries worldwide we were able to make top ten which was handpicked by the promoters of the Ostroda’s festival. We gained exposure to promoters in the Europe industry that really liked our music.

JAmusic: What's the biggest risk you've taken artistically; one that went over surprisingly well and one that might've gone over people's heads?
EK: Our biggest risk so far is having to form the band. Reason for this is because it inhibits us from getting gigs with other artist, who think we may not be able to commit. In general forming a band with different personalities is a risk. Outside of this performing at Red Bones with none of our material being heard before. It was our first performance as a group and we were surprised at the positive response from the crowd to our original music.

JAmusic: Who's the artiste that keeps you on your toes? Pushes you to go harder?
EK: Peter Tosh, Black Uhuru. The level of performance in the music they have delivered has encouraged us to thrive to be on their level.

JAmusic: When you got into the music business where did you think you'd be today or where did you see yourself fitting in at the moment?
EK: Each member started at different paths; music production, backing artist, playing at hotels and ships. These paths lead all of use to Edna Manley, where we were all inspired to be more creative as roots reggae musicians which is a big thing in the European Market.

JAmusic: What's the purpose on your musical journey? What's the message you're trying to give?
EK: As our name suggests, “EarthKry”, we believe that with all the negativity that is going on in the world, the people of the Earth is; crying, yearning for positive, uplifting, inspirational music that the can relate to, to get through their days. Our messages are motivational to everyday situations.

JAmusic: What's one song that you hold close to you because of a particular line or better yet what's the most philosophical quote you've heard in a song that you hold close to your heart?
EK: “Emancipate yourself from mental slavery”, “Do unto others as you would have them do unto you,” “The stone that the builder refuse, shall be the head corner stone.”

JAmusic: We live in an era where the average person's attention span is limited to what they want to see or hear. What are you doing differently that will hold their attention?
EK: Being consistent with our unique sound to the mainstream and the fact that it’s everyday messages that people don’t have to think deep to understand what we are saying.

JAmusic: With success comes a lot of negative feedback, how do you react or deal with negativity?
EK: At the end of the day we will remember that our success will come out of mostly positive feedback and with that we acknowledge the negative feedback as something minor and nothing to phase us. People will always find reasons to be negative, its up to us to continue to be positive at all times.

JAmusic: What kind of future plans have you set for yourself as an artiste (to accomplish and maintain)?
EK: To always be consistent and original; to become legends in our genre.

JAmusic: What insight can you give on the power of music and its ability to communicate certain messages verbally and non-verbally? And what do you think your music represent?
EK: Music is a universal medium which people can communicate with, without language barrios. What also makes it powerful especially in these times is the ease of distribution of it all over the world. Music affects the body in a way were it encourages responses and emotions eg. The “minor keys” give a different feeling from the “major keys.”

Our music represents the everyday tribulation that people face.

Image A music aficionado redefining possibilities while pushing the limits of success...
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