Lovers rock is a style of reggae music noted for its romantic sound and content. The style originated in South London in the mid 1970s and came to be known as 'Lovers rock' after Dennis Lascelles Harris' New Cross record label of the same name.
A style suited to the London reggae scene, Lovers rock represented an apolitical counterpoint to the conscious Rastafarian sound dominant in Jamaica at the time. Rooted in the Sound systems of South London, the style had particular appeal amongst women and produced many female stars including Carroll Thompson, Louisa Marks and Janet Kay, who went on to reach Number 2 in the UK pop charts with "Silly Games" in 1979. Although noted for the preponderance and youth of its female exponents (Louisa Marks was just 14 when she recorded "Caught You in a Lie"), the new style produced its fair share of male stars as well, most notably Trevor Walters. Subsequently, numerous well-established Jamaican acts came to try their hand at the new sound. Most successful among these was Gregory Isaacs.
Taken From: http://en.wikipedia.org/wiki/Lovers_rock